{"id":28827,"date":"2022-11-05T00:00:00","date_gmt":"2022-11-04T23:00:00","guid":{"rendered":"https:\/\/aspeninstitutece.softmedia.cz\/news-article\/digitalni-ekonomika-v-ceske-republice\/"},"modified":"2022-11-05T00:00:00","modified_gmt":"2022-11-04T23:00:00","slug":"digitalni-ekonomika-v-ceske-republice","status":"publish","type":"news-article","link":"https:\/\/www.aspeninstitutece.org\/cs\/news-article\/digitalni-ekonomika-v-ceske-republice\/","title":{"rendered":"Digit\u00e1ln\u00ed ekonomika v \u010cesk\u00e9 republice"},"content":{"rendered":"

Dne 4. \u0159\u00edjna 2022 zorganizoval Aspen Institute Central Europe<\/a> ve spolupr\u00e1ci s Opero<\/a> uzav\u0159enou debatu na t\u00e9ma Digit\u00e1ln\u00ed ekonomika v \u010cesk\u00e9 republice<\/strong>. Diskuzi uvedl a moderoval Milan Va\u0161ina<\/a>, v\u00fdkonn\u00fd \u0159editel Aspen Institute CE.<\/span><\/p>\n

Debaty se z\u00fa\u010dastnili zaj\u00edmav\u00ed host\u00e9 z oboru <\/span>Franti\u0161ek \u0160trupl<\/b>\u00a0(Google), <\/span>So\u0148a Fialkov\u00e1<\/b> (Spokojenypes.cz), <\/span>Tom\u00e1\u0161 Havryluk<\/b> (b\u00fdval\u00fd CEO Alza.cz) a\u00a0<\/span>Petr Kasa<\/b> (kasa.sk, pilulka.cz), kte\u0159\u00ed spole\u010dn\u011b diskutovali nad ot\u00e1zkami digit\u00e1ln\u00ed ekonomiky v \u010cesk\u00e9 republice.\u00a0<\/span><\/p>\n

Na \u00favod debaty vyzval Milan Va\u0161ina v\u0161echny \u0159e\u010dn\u00edky, aby se pod\u011blili o sv\u00e9 zku\u0161enosti z oboru a upozornili na oblasti, ve kter\u00fdch je mo\u017en\u00e9 se d\u00e1le zlep\u0161ovat.\u00a0<\/span>\u00a0<\/span><\/p>\n

Na za\u010d\u00e1tku diskuze p\u0159edstavil <\/span>Franti\u0161ek \u0160trupl<\/b>\u00a0studii, kter\u00e1 sledovala v\u00fdvoj digit\u00e1ln\u00ed ekonomiky v pr\u016fb\u011bhu posledn\u00edch n\u011bkolika let: \u201c<\/span>Tradi\u010dn\u00ed ekonomika stagnuje a \u010d\u00edm v\u011bt\u0161\u00ed jsme m\u011bli digit\u00e1ln\u00ed vysp\u011blost a odolnost, t\u00edm byl men\u0161\u00ed pokles HDP b\u011bhem Covidu<\/span><\/i>.\u201c Franti\u0161ek \u0160trupl tak\u00e9 vyzdvihl 8% pod\u00edl digit\u00e1ln\u00ed ekonomiky na HDP, kter\u00fd je srovnateln\u00fd s automobilov\u00fdm pr\u016fmyslem. \u201c<\/span>Digit\u00e1ln\u00ed ekonomika se st\u00e1v\u00e1 extr\u00e9mn\u011b d\u016fle\u017eitou pro lidskou v\u00fdkonnost \u010cR, tak\u017ee stoj\u00ed za to se j\u00ed zab\u00fdvat<\/span><\/i>.\u201d Na z\u00e1v\u011br tak\u00e9 podotkl, \u017ee zem\u011b, kter\u00e9 m\u011bly nejmen\u0161\u00ed pokles HDP v dob\u011b krize, pat\u0159ily mezi digit\u00e1ln\u00ed frontmany: \u201c<\/span>Digit\u00e1ln\u00ed ekonomika hraje velkou roli v jistot\u011b v na\u0161\u00ed ekonomice do budoucna.<\/span><\/i>\u201c<\/span><\/p>\n

V\u00fdvoj a podpora digit\u00e1ln\u00ed ekonomiky v \u010cesk\u00e9 republice<\/p><\/blockquote>\n

Diskuze se d\u00e1le v\u011bnovala v\u00fdvoji digit\u00e1ln\u00ed ekonomiky v \u010cesk\u00e9 republice a mo\u017enostem, kter\u00e9 by n\u00e1m pomohly l\u00e9pe vyu\u017e\u00edt potenci\u00e1l e-commerce. \u201c<\/span>\u010ce\u0161i v sob\u011b maj\u00ed tvo\u0159ivost, vynal\u00e9zavost, a pr\u00e1v\u011b digit\u00e1l m\u016f\u017ee b\u00fdt cesta, jak z mal\u00e9 zemi\u010dky exportovat potenci\u00e1l za hranice. <\/span><\/i>\u201c –<\/span> Tom\u00e1\u0161 Havryluk.\u00a0<\/b><\/p>\n

Diskutovalo se tak\u00e9 nad t\u00edm, jak\u00fdm zp\u016fsobem je mo\u017en\u00e9 e-commerce podpo\u0159it a co j\u00ed chyb\u00ed. <\/span>\u201cZ m\u00e9ho pohledu zaost\u00e1v\u00e1me p\u0159edev\u0161\u00edm v produktivit\u011b lid\u00ed a ve vzd\u011blanosti. Nemysl\u00edm te\u010f ohromn\u00e9 mno\u017estv\u00ed informac\u00ed, kter\u00fdmi bychom m\u011bli zahltit d\u011bti ve \u0161kol\u00e1ch, ale hlavn\u011b komunika\u010dn\u00ed dovednosti, soci\u00e1ln\u00ed dovednosti a um\u011bt t\u00fdmov\u011b pracovat. Mlad\u00fdm lidem za\u010d\u00edn\u00e1 chyb\u011bt jak\u00fdsi z\u00e1pal, nad\u0161en\u00ed, samovzd\u011bl\u00e1v\u00e1n\u00ed a v\u016fbec chu\u0165. Obecn\u011b n\u00e1m chyb\u00ed tzv. soft skills<\/span><\/i>.\u201d – <\/span>So\u0148a Fialkov\u00e1.<\/b>\u00a0<\/span><\/p>\n

K tomuto t\u00e9matu se vyj\u00e1d\u0159il tak\u00e9 <\/span>Petr Kasa, <\/b>kter\u00fd<\/span> souhlas\u00ed s t\u00edm, \u017ee motivace lid\u00ed skute\u010dn\u011b sch\u00e1z\u00ed: \u201c<\/span>D\u011bti by m\u011bly m\u00edt v\u011bt\u0161\u00ed z\u00e1jem o objevov\u00e1n\u00ed sv\u011bta. St\u00e1t by m\u011bl v\u00edce investovat do mlad\u00fdch a tak\u00e9 do startup\u016f. St\u00e1t by se v oblasti vzd\u011bl\u00e1n\u00ed mohl inspirovat syst\u00e9mem z Finska. D\u011bti jsou na\u0161e budoucnost.<\/span><\/i>\u201d\u00a0<\/span><\/p>\n

Vzd\u011bl\u00e1n\u00ed je pro budoucnost ecommerce kl\u00ed\u010dov\u00e9<\/span><\/p><\/blockquote>\n

\u00a0<\/span>V \u010dem v\u00e1m st\u00e1t pomohl a kde c\u00edt\u00edte zbyte\u010dn\u00e9 bari\u00e9ry?<\/b><\/p>\n

\u00a0<\/span>\u201c<\/b>\u017d\u00e1dn\u00e9 pozitivn\u00ed p\u0159ekvapen\u00ed vylo\u017een\u011b nebylo. Autorsk\u00e9 poplatky, v\u0161echny legislativn\u00ed z\u00e1le\u017eitosti, jak podnikat, jak exportovat, jak \u0159e\u0161it slo\u017eit\u00e9 da\u0148ov\u00e9 modely, s t\u00edm v\u0161\u00edm jsme si museli poradit sami. Co na druhou stranu oce\u0148uji je, \u017ee n\u00e1m st\u00e1t vylo\u017een\u011b neh\u00e1zel klacky pod nohy.<\/span><\/i>\u201d – <\/span>Tom\u00e1\u0161 Havryluk<\/b>.\u00a0<\/span><\/p>\n

\u00da\u010dastn\u00edci debaty tak\u00e9<\/span> volaj\u00ed po<\/span> digitalizaci a zjednodu\u0161en\u00ed proces\u016f komunikace se st\u00e1tn\u00ed spr\u00e1vou. <\/b>To by pomohlo sn\u00ed\u017eit n\u00e1klady a investovat do dal\u0161\u00edho r\u016fstu.\u00a0<\/span><\/p>\n

V ot\u00e1zce, jestli by m\u011bl st\u00e1t digit\u00e1ln\u00ed ekonomiku podporovat formou investic u\u017e takov\u00e1 shoda n\u00e1zor\u016f nepadla. <\/span>\u201c<\/b>P\u0159evl\u00e1daj\u00edc\u00ed pohled moment\u00e1ln\u011b je: nechte n\u00e1s b\u00fdt, my si to n\u011bjak za\u0159\u00edd\u00edme, hlavn\u00ed je se soust\u0159edit na z\u00e1kazn\u00edka. Toto by se m\u011blo zm\u011bnit. St\u00e1t by m\u011bl v\u00edce p\u0159em\u00fd\u0161let o tom, jak firmy podporovat a jak jim pomoci. Je na \u010dase zm\u011bnit perspektivu.<\/span><\/i>\u201d uvedl <\/span>Franti\u0161ek \u0160trupl.\u00a0<\/b><\/p>\n

\u201cSt\u00e1t by se m\u011bl ze v\u0161eho nejd\u0159\u00edve soust\u0159edit na to, k \u010demu m\u00e1 kompetenci tzn. vzd\u011bl\u00e1v\u00e1n\u00ed. A\u017e pot\u00e9 by m\u011bl st\u00e1t p\u0159em\u00fd\u0161let nad dal\u0161\u00edmi investicemi.\u201d – <\/span><\/i>Tom\u00e1\u0161 Havryluk<\/i><\/b><\/p>\n

V\u00fdzvy ze strany st\u00e1tu, kter\u00e9 br\u00e1n\u00ed rychlej\u0161\u00edmu r\u016fstu<\/p><\/blockquote>\n

Hlavn\u00ed probl\u00e9my jsou p\u0159em\u00edra administrativy, nedostatek pracovn\u00ed s\u00edly a \u0161patn\u011b nastaven\u00e9 procesy, \u010dasto z d\u016fvodu nedostate\u010dn\u00e9ho pochopen\u00ed st\u00e1tu a neexistence specifick\u00fdch z\u00e1kon\u016f pro toto tak specifick\u00e9 odv\u011btv\u00ed.\u00a0<\/b><\/p>\n

B\u011bhem diskuze se tak\u00e9 upozornilo na d\u016fle\u017eitost zapojen\u00ed \u017een do IT obor\u016f, kter\u00fdch je nedostatek. \u201c<\/span>Jednou z cest je d\u00e1t v\u011bt\u0161\u00ed prostor \u017een\u00e1m, kter\u00e9 se v t\u011bchto oborech um\u00ed prosadit. A tak\u00e9 podporovat nov\u00e9 neziskov\u00e9 organizace, kter\u00e9 se zab\u00fdvaj\u00ed vzd\u011bl\u00e1v\u00e1n\u00edm \u017een.<\/span><\/i>\u201d – <\/span>Tom\u00e1\u0161 Havryluk.\u00a0<\/b><\/p>\n

<\/b>K tomuto t\u00e9matu se tak\u00e9 vyj\u00e1d\u0159ila <\/span>So\u0148a Fialkov\u00e1 –<\/b> \u201c<\/span>Mysl\u00edm, \u017ee to za\u010d\u00edn\u00e1 ji\u017e ve \u0161kole. Pr\u00e1v\u011b tam bychom se m\u011bli pokusit o zatraktivn\u011bn\u00ed t\u011bchto obor\u016f. Dal\u0161\u00ed mo\u017enost\u00ed m\u016f\u017ee b\u00fdt nab\u00eddnut\u00ed v\u011bt\u0161\u00edch odm\u011bn.<\/span><\/i>\u201d\u00a0<\/span><\/p>\n

Fin\u00e1ln\u00ed doporu\u010den\u00ed<\/p><\/blockquote>\n

Franti\u0161ka \u0160trupl<\/b>\u00a0(Google) – Je zjevn\u00e9, \u017ee v\u016fle zlep\u0161it se je na obou stran\u00e1ch. Bohu\u017eel v\u0161ak v\u00e1zne komunikace. Je t\u0159eba, aby se st\u00e1t modernizoval a vyu\u017e\u00edval digit\u00e1ln\u00ed technologii ve sv\u016fj prosp\u011bch. Je nutn\u00e9 pracovat na komunikaci, aby byla efektivn\u011bj\u0161\u00ed a intenzivn\u011bj\u0161\u00ed. Franti\u0161ek \u0160trupl tak\u00e9 vyzdvihl my\u0161lenku, kter\u00e1 celou diskuzi prov\u00e1zela:\u201c<\/span>Ve \u0161kolstv\u00ed to za\u010d\u00edn\u00e1 a kon\u010d\u00ed.<\/span><\/i>\u201d\u00a0<\/span><\/p>\n

So\u0148a Fialkov\u00e1<\/b> (Spokojenypes.cz) – St\u00e1t by m\u011bl myslet hodn\u011b dop\u0159edu. Je pot\u0159eba myslet na to, co d\u011blat s profesemi, kter\u00e9 budu do budoucna nepot\u0159ebn\u00e9 nebo nahrazen\u00e9 roboty. Nap\u0159. skladn\u00edci. Dal\u0161\u00edm krokem je zatraktivnit studium IT.\u00a0\u00a0<\/span><\/p>\n

Tom\u00e1\u0161 Havryluk<\/b> (ex-CEO Alza.cz) – St\u00e1t by m\u011bl b\u00fdt opatrn\u00fd s regulacemi.<\/span><\/p>\n

Petr Kasa<\/b> (kasa.sk, pilulka.cz) – St\u00e1t by se m\u011bl sna\u017eit zjednodu\u0161ovat slo\u017eit\u00e9 procesy a pokusit se legalizovat \u0161ed\u00e9 z\u00f3ny. Jedn\u00e1 se p\u0159ev\u00e1\u017en\u011b o oblasti, kter\u00e9 nejsou \u00fapln\u011b nez\u00e1konn\u00e9, ale jsou z\u00e1rove\u0148 na hran\u011b. Tyto z\u00f3ny jen \u010dekaj\u00ed na zlegalizov\u00e1n\u00ed.<\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

E-commerce: P\u0159\u00edle\u017eitost a v\u00fdzva pro lep\u0161\u00ed budoucnost nejen \u010cR, ale cel\u00e9ho
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