{"id":11443,"date":"2014-02-17T00:00:00","date_gmt":"2014-02-16T23:00:00","guid":{"rendered":"https:\/\/aspeninstitutece.softmedia.cz\/press-article\/crowdfunding-visegrad-nova-iniciativa-aspen-institute-prague\/"},"modified":"2024-11-25T17:06:46","modified_gmt":"2024-11-25T16:06:46","slug":"crowdfunding-visegrad-nova-iniciativa-aspen-institute-prague","status":"publish","type":"press-article","link":"https:\/\/www.aspeninstitutece.org\/cs\/press-article\/crowdfunding-visegrad-nova-iniciativa-aspen-institute-prague\/","title":{"rendered":"Crowdfunding Visegrad \u2013 nov\u00e1 iniciativa Aspen Institute Prague"},"content":{"rendered":"<p>Diskus\u00ed v pra\u017esk\u00e9m Hubu pokra\u010doval Aspen Institute Prague v projektu <em>Crowdfunding Visegrad<\/em>, kter\u00fd m\u00e1 za c\u00edl zmapovat rostouc\u00ed trend komunitn\u00edho financov\u00e1n\u00ed v zem\u00edch Visegr\u00e1dsk\u00e9 \u010dty\u0159ky a zhodnotit mo\u017enosti jeho dal\u0161\u00edho rozvoje.<\/p>\n<p>A\u010dkoliv popularita crowdfundingu roste, dosud u n\u00e1s sch\u00e1zela hlub\u0161\u00ed diskuse, kter\u00e1 by fenom\u00e9n zpracovala komplexn\u011b, tedy z ekonomick\u00e9ho, legislativn\u00edho i u\u017eivatelsk\u00e9ho hlediska. \u201e<em>Potenci\u00e1l crowdfundingu je p\u0159itom velk\u00fd, a\u0165 ji\u017e pro zorganizov\u00e1n\u00ed v\u00fdstavy nebo koncertu, vyd\u00e1n\u00ed knihy, v\u00fdvoj po\u010d\u00edta\u010dov\u00fdch program\u016f a her nebo nastartov\u00e1n\u00ed nov\u00e9ho byznysu. Nav\u00edc v dob\u011b, kdy v d\u016fsledku krize klesaj\u00ed ve\u0159ejn\u00e9 i soukrom\u00e9 investice do rozvoje nov\u00fdch startup\u016f nebo kulturn\u00edch projekt\u016f<\/em>,\u201c zd\u016fvod\u0148uje projekt <strong>Maria Staszkiewicz<\/strong>, z\u00e1stupkyn\u011b \u0159editele <strong>Aspen Institute Prague<\/strong>.<\/p>\n<p>Pra\u017esk\u00e1 debata je jednou ze \u010dty\u0159, kter\u00e9 ve spolupr\u00e1ci s partnersk\u00fdmi organizacemi Aspen Institute Prague uspo\u0159\u00e1d\u00e1 v r\u00e1mci projektu. Prvn\u00ed prob\u011bhla na za\u010d\u00e1tku \u00fanora v Polsku, dal\u0161\u00ed budou n\u00e1sledovat v Ma\u010farsku a na Slovensku. Stejn\u011b jako v Praze, i tam si vym\u011bn\u00ed n\u00e1zory z\u00e1stupci m\u00edstn\u00edch ministerstev, vlastn\u00edci a provozovatel\u00e9 crowdfundingov\u00fdch platforem, pr\u00e1vn\u00edci, ekonomov\u00e9, akademici \u010di auto\u0159i \u00fasp\u011b\u0161n\u00fdch projekt\u016f. V\u00fdstupem projektu, kter\u00fd byl podpo\u0159en Mezin\u00e1rodn\u00edm visegr\u00e1dsk\u00fdm fondem, bude studie hodnot\u00edc\u00ed aktu\u00e1ln\u00ed stav v zem\u00edch st\u0159edn\u00ed Evropy i potenci\u00e1l pro dal\u0161\u00ed rozvoj crowdfundingu v tomto regionu.<\/p>\n<p><strong>Crowdfunding se za\u010d\u00edn\u00e1 prosazovat i v \u010desk\u00e9m prost\u0159ed\u00ed <\/strong><\/p>\n<p>V Praze prob\u011bhla debata za \u00fa\u010dasti \u0161irok\u00e9ho spektra odborn\u00edk\u016f, kte\u0159\u00ed maj\u00ed s crowdfundingem praktick\u00e9 zku\u0161enosti. Diskutuj\u00edc\u00ed se shodli, \u017ee crowdfunding se \u00fasp\u011b\u0161n\u011b prosazuje v \u010desk\u00e9m prost\u0159ed\u00ed, p\u0159esto\u017ee se jedn\u00e1 o relativn\u011b nov\u00fd zp\u016fsob financov\u00e1n\u00ed. \u201e<em>D\u016fvodem je i to, \u017ee funguje jako zaj\u00edmav\u00e1 zp\u011btn\u00e1 vazba od publika, kter\u00e9mu je dan\u00fd produkt ur\u010den. Crowdfunding tak umo\u017e\u0148uje autor\u016fm otestovat z\u00e1jem ve\u0159ejnosti o dan\u00fd projekt<\/em>,\u201c poznamenal <strong>Ale\u0161 Burger<\/strong>, jeden ze zakladatel\u016f \u00fasp\u011b\u0161n\u00e9ho \u010desk\u00e9ho crowdfundingov\u00e9ho port\u00e1lu <strong>Hithit.cz<\/strong>.<\/p>\n<p>Zapojili se i z\u00e1stupci neziskov\u00e9ho sektoru a zhodnotili mo\u017enosti, kter\u00e9 jim crowdfunding p\u0159in\u00e1\u0161\u00ed. Podle <strong>Ond\u0159eje Zapletala z Nadace Vodafone<\/strong> m\u016f\u017ee crowdfunding odhalit skute\u010dnou funk\u010dnost n\u00e1pad\u016f, co\u017e \u017e\u00e1dost na pap\u00ed\u0159e nemus\u00ed dok\u00e1zat, a nav\u00edc dodat projekt\u016fm neziskov\u00fdch organizac\u00ed d\u016fle\u017eitou publicitu. Tak\u00e9 <strong>Martin Ol\u0161a z Nadace OKD<\/strong> vn\u00edm\u00e1 praktick\u00e9 vyu\u017eit\u00ed crowdfundingu p\u0159edev\u0161\u00edm v tom, \u017ee m\u016f\u017ee \u201e<em>hr\u00e1t roli ur\u010dit\u00e9ho filtru, kter\u00fd je velmi vhodn\u00fd pro posuzov\u00e1n\u00ed \u017e\u00e1dost\u00ed neziskov\u00fdch organizac\u00ed o podporu jejich projekt\u016f<\/em>.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diskus\u00ed v pra\u017esk\u00e9m Hubu pokra\u010doval Aspen Institute Prague v projektu Crowdfunding Visegrad, kter\u00fd m\u00e1 za c\u00edl zmapovat rostouc\u00ed trend komunitn\u00edho financov\u00e1n\u00ed v zem\u00edch Visegr\u00e1dsk\u00e9 \u010dty\u0159ky a zhodnotit mo\u017enosti jeho dal\u0161\u00edho rozvoje. A\u010dkoliv popularita crowdfundingu roste, dosud u n\u00e1s sch\u00e1zela hlub\u0161\u00ed diskuse, kter\u00e1 by fenom\u00e9n zpracovala komplexn\u011b, tedy z ekonomick\u00e9ho, legislativn\u00edho i u\u017eivatelsk\u00e9ho hlediska. \u201ePotenci\u00e1l crowdfundingu [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-11443","press-article","type-press-article","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.aspeninstitutece.org\/cs\/wp-json\/wp\/v2\/press-article\/11443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aspeninstitutece.org\/cs\/wp-json\/wp\/v2\/press-article"}],"about":[{"href":"https:\/\/www.aspeninstitutece.org\/cs\/wp-json\/wp\/v2\/types\/press-article"}],"wp:attachment":[{"href":"https:\/\/www.aspeninstitutece.org\/cs\/wp-json\/wp\/v2\/media?parent=11443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}