Adam Švejda is the Director of the Communication and Participation Section at the Prague Institute of Planning and Development, which strives to popularize city-related topics and get the public involved in urban planning. After graduating from media studies at the Charles University, Adam worked as an Editor at HYPE magazine and collaborated with Respekt magazine. Following a brief period in sports marketing, Adam began pursuing a career in public relations within the NGO sector. He worked for the Metropolitan Chapter by St. Vitus in Prague, the Archbishop of Prague, and the Czech Chamber of Architects, where he prepared media strategies and led visual identity rebranding. In the past, Adam was a Member of the Junior Czech Snowboarding Team and co-founded the backcountry-enthusiast website www.laviny.cz.

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