Anežka Adamíková connects marketing, design and leadership topics. During her marketing and communication studies at Tomas Bata University in Zlín and at Aarhus University, she started to cooperate with designers and became passionate about design. She perceives design as a powerful tool that can positively affect how people feel, think and behave every day. Her internship at the Helen Hamlyn Centre for Design Royal College of Art significantly influenced her approach to design. She works with CZECHDESIGN, where she organized an educative exhibition in cooperation with UX designer Lukáš BoB Marvan and published a book about digital design #zapixely. Thanks to Radka Dohnalová and her work for ATAIRU she learned about authentic leadership and its unique impact on people.

Last edited in April, 2018.

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